10 Things to Consider When Making Brand Promotional Video
Making a promotional video is a great way to get your company name and image out there. Of course, you aren't the only one making a promo video, so you have to make sure yours stands out in a crowd. You want a video that is great, and that highlights the best of what you are about. Below are 10 tips to help you achieve that!
1. Stick to a Script
Writing a great script is one of the most crucial elements of creating a promotional video. In most cases, it is how you are going to get your message across to your audience. It is important that you write a script that highlights the points that you want to promote, while also making sure it is concise, informative and entertaining so that viewers feel engaged.
2. Know Your Audience
Who are you targeting with your video? Is it twenty-somethings? CEOs? Music producers? Knowing who you’re going after will help give the video direction early in the planning process. Whoever you are targeting, you want a video that they will want to watch and take action on, so get to know what makes them tick. Ask questions and create a video tailored to your target demographic.
3. Stick to the Point
Understand what type of message you want to convey to your viewers and create a script around your main point. This will you to keep you on track and will make you a much more engaging video with a clear message. By sticking to the point, you trim out the fat from the video and have a greater opportunity to keep your audience engaged.
4. Insert a Call to Action
Your video is not going to do much for your brand if you forget this step, as the video needs to be a funnel into another aspect of your business. What do you want viewers to do based of the message of the video? Whether it is to call you, visit your website, or follow you on Twitter, don't forget to mention it in your video. A good call to action is your ticket to a good return on investment for your video.
5. Stick to a Style
Make your decision whether you want your video to be funny, serious, lighthearted, etc. before writing your script and stick to it. The tone of your video should match your script and should be in line with your business or personal brand as well as appeal to your audience. Do you want a video full of testimonials, one that explains your company, or something else entirely? Inconsistency can drive an audience away or confuse them as to what the end goal of the video is.
6. Make It Look, Professional,
You want promotional video production that looks professional and helps your company stand out. That means putting down the cheap camera and letting go of the idea of using just the overhead lights and your cell phone. You don’t have to empty your pockets on a huge production, however, some professional elements will go a long way.
7. Consider High Definition
Do you notice that YouTube is in HD these days? Even Internet and traditional viewers like video with some visual style. Your video simply has to be visually appealing to have a positive impact. The more cinematic and aesthetic your video looks, the better chance it has of getting views and capturing people’s attention.
8. Do Some Research
Carry out some research before starting promotional video production. Find out what your competitors are doing and what trends are working in the industry right now. Playing off your competition’s moves gives you an upper hand when planning your video.
9. Do More Research When You Finish
When your video is done, show it to others and have them critique it. They can be colleagues, family members, or friends, but choose people who will give an honest opinion or advice. Any feedback is good feedback.
10. Act Like Your Brand Is on the Line
Video promotion is a pivotal marketing tool these days. When you make a promotional video, it could up the value of your brand or, if it looks unintentionally terrible, it could tarnish it. Act like the success or failure of your brand is on the line because it is. Your video can make or break you, and you want to put out your very best work.
Glossary
Call to Action - a statement designed to get an immediate response from the person reading or hearing it.
Aesthetic - dealing with the nature of beauty and art and with the creation and appreciation of beauty