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A Brighter Path

Updated: May 30, 2018

By: Justin Donnini

Nuclear War is never ideal.

This, along with many other scenarios fit for a South Park episode, were legitimate concerns as I neared the end of my time at Westfield State University. In the midst of on-campus riots, protests, visions of another World War and the most unusual presidential election to date, it was understandable that many of my fellow students felt uneasy about the future.

Any avid follower of mainstream media may have thought the sky was falling. It seemed that every bit of information on the “bull-ish” behavior of the stock market was followed with warnings from “experts” predicting an inevitable downturn.

Amidst all the chaos and headlines, my decision to join a media startup in California stood out as a wild idea to my peers. With our University constantly sending e-mails regarding possible job opportunities from prospective employers, it seemed that joining the “9-to-5” was the safest thing to do. After all, I could embark on the “9-to-5” journey to save money, climb the corporate ladder to a comfortable rung and eventually (or rather, hopefully) start my own business some years down the line.

I didn’t like that plan.

Any successful entrepreneur will tell you it’s all too easy to find a reason not to do something. That’s why we felt the need to act.

We assembled a team and started holding bi-weekly video conference meetings to go over monthly goals and action items. We reached out to potential clients and offered free content to show our value. We tried to establish as much of a foundation as possible before making “The Pilgrimage” to southern California.

So, here we are, three months later and still learning…

We’ve established that one of our main tools in connecting with potential clients has been going out into our new community and pitching our services to small business owners. This demographic is more reluctant than ever to spend money on things they are unfamiliar with. Especially internet marketing. In 2015, the Aberdeen Group published a study proving that businesses who used online video marketing increased their profit margins by 49% compared to those who did not.

We are interested in the business owners who recognize this massive opportunity at their fingertips but need some help grabbing hold.

Our clients get to work 1-on-1 with both our business and content development teams to create unique content to capture their online market. We help leverage clients’ online presence to increase revenue and boost new client acquisition rates. We show them how to utilize these online marketing tools to boost revenue during these uncertain times. Internet marketing allows you to hyper-target your clients and analyze conversion rates, making online marketing more efficient and trackable than ever.

We are excited to be working with motivated business owners & nationally-sized, four-star charities who refuse to buy into this mirage of “market volatility”. They are eager to capitalize and ready to become the online faces of their industries.

Don’t get me wrong, this has not been an easy journey. It’s been hard. Really, really hard. There have been countless late nights, early mornings and enough rejection to sympathize with a struggling Hollywood actor.

But where there is struggle and discomfort comes growth and development. Every call, every new client and every new endeavor leads us to a new level of knowledge in this growing industry.

So, sparing a nuclear winter, the future looks bright for Top Group Media.





  1. relating to the nucleus of an atom.


  3. relating to the nucleus of a cell. "nuclear DNA"


ˈstär ˌdəp/


noun: startup

  1. the action or process of setting something in motion.

  2. "the start-up of marketing in Europe"

    • a newly established business.

    • plural noun: start-ups; plural noun: startups

    • "problems facing start-ups and small firms in rural areas"

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